As a freelance publicist, I work with publishers, authors and arts organisations
to create campaigns that drive sales and
build brands.
Approach
I spend time immersing myself in each project so that I can become a knowledgeable advocate for it in the media. I guide authors through the often-confusing publishing process and ensure that they feel fully supported and involved in the publicity for their book. I draw on my decades of experience and media contacts to achieve the best possible results for each client.
Book Campaigns
After an initial conversation about the project, I produce a detailed publicity plan and press release and begin pitching to the media. I report weekly on the campaign and communicate regularly with the publisher and author to ensure that the sales and marketing teams are able to capitalise on the coverage.
Arts Campaigns
I create a tailored campaign plan that will drive traffic to the organisation’s website and increase awareness of the event. I draw on the broad range of media contacts gained through my publishing experience to expand the reach of the coverage beyond traditional arts press and into mainstream media.
